Campaign Manager - Campaigns

Timer Element

Timer Elements represent the start of a phase in a Campaign and control any time related parts of the Campaign flow. You can specify a schedule or a wait period that will determine when your campaign creatives and actions are implemented.

Additionally, Timers act as a merging point to bring different Campaign Flows together, or as a point to move Campaign Recipients back to the start of a phase or forward to a new phase.

Procedure

In Campaign View, open an existing Campaign or create a new Campaign.

Add a Timer Element to the Campaign.

Click the Timer element and optionally enter a name for the schedule in the Name field.

Type

Select the type of schedule you want to set up from the drop-down list:

On a Date

Set the Action/Creative to run on a specific date and time. Campaign recipients will wait until the specified date and time and then this phase of the campaign will begin. For example, you want to send out a special offer to the entire campaign audience at 11:30 today.

On a Schedule

On a Schedule processes all recipients in the element on a specific date and time and will continue processing as specified in the schedule. Use to schedule the implementation of actions/creatives for recurring campaigns, such as newsletters or birthday campaigns.

The date in the Start field defaults to the campaign start date.

Note:

When you select the After option in the End field, you apply an end interval to the schedule to stop it running after a number of occurrences.

If a campaign is paused at the time the campaign is scheduled to run, it will not run, and any missed occurrences will not run even if the campaign is restarted.

For example, a campaign is set to run daily at 08:00 on 21 Sept and end after three occurrences. It ran successfully on the 21st (occurrence number 1). The next schedule date is 22 Sept at 08:00.

The campaign is then paused and resumed on 22 Sept at 09:15; the window of opportunity for that day has been missed.

The system then recalculates the next schedule date as 23 Sept at 08:00.

The campaign runs successfully on the 23rd at 08:00 (occurrence number 2), but the campaign does not run again after this, so there is no occurrence number 3.

Setting a campaign to stop after a certain number of occurrences is equivalent to having an End Date as you might not want that campaign to run after the specified number of occurrences. If one occurrence has failed, the campaign will not run outside of the time intended.

Let's say a retailer is offering an In Store offer the for next three Saturdays. Even if one Saturday's offer run failed, the offer should not go out on the fourth Saturday as it has now ended.

Wait

Use the Wait option to delay the implementation of a creative or action by a specified unit of time, which could be anything from minutes to years.

The period relates to each individual recipient in the action, and will start from when they arrive at the Timer that represents the start of the campaign phase. For example, a reminder email is sent to each recipient exactly two weeks after they enter this phase of the campaign.

This option is key when creating dynamic time-sensitive campaigns that measure recipient response, and respond accordingly. For example, you could use Wait when a recipient is sent an email regarding a drop basket. You might want to wait a number of days before they are sent another drop basket email, to avoid repetition.

Now

Performs the action on a polling frequency. For example, you want to check every 10 minutes if a purchase event has occurred. A variable is changed for customers who have made a purchase, and a communication sent out accordingly. The polling frequency is set to 10 minute intervals by default. This frequency can be changed by a system administrator if required.

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